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We are building a legacy that extends beyond financial wealth through commitment to our people, clients and communities.

Leadership Extends
Beyond the Boardroom

At First Avenue, we are guided by our core values, one of which is Community. We are pleased to further our commitment to community through our partnership with the Pediatric Oncology Group of Ontario (POGO). Through our $100,000 commitment, our Internship Program, and our Annual Fundraiser, we proudly support POGO in:

  • Making a meaningful difference in the lives of children and youth with cancer, survivors, and their families and healthcare teams
  • Helping to create equitable access to the best care, and contribute to Canada’s respected pediatric cancer network

Internship Program

Internship Program

At First Avenue, we do things differently. Making a donation to check a box is not our style. Creating change and driving impact means getting involved.

Children with life-threatening illnesses are often pulled out of school and fall behind their classmates socially and academically. Our Internship Program hires a resilient youth who has survived cancer and benefitted from POGO support. This paid summer program aims to provide invaluable work experience, to instill confidence, and to bridge the educational gap caused by illness. Interns receive one-on-one mentorship, gain office experience and business skills, get to work on a value-added project in an area of interest, and receive the opportunity to present their project to leaders at the end of their internship.

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Fundraising Event

Annual Fundraiser

At First Avenue, we believe that success is better when shared. Raising funds for POGO’s many transformative initiatives amplifies impact and winning as a community.

Money raised through our annual fundraising event in support of POGO will provide financial assistance to families experiencing childhood cancer, support survivors with customized school and work counselling, and fund promising research that examines the impact of childhood cancer and its treatment.

Stay tuned for more details on our event coming Fall 2024.

Our Charitable


Pediatric Oncology Group of Ontario (POGO) works to ensure that everyone affected by childhood cancer has access to the best care and support. POGO partners to achieve an excellent childhood cancer care system for children, youth, survivors, and their families and healthcare teams in Ontario and beyond. POGO champions childhood cancer care. From a child’s diagnosis, through treatment and into survivorship, POGO is here for kids with cancer, for now, for life.

POGO has been the official advisor to the Ministry of Health on childhood cancer care and control since 1995 and has accountability for system planning across Ontario. POGO works in partnership to ensure expertise across multiple disciplines and creates real change through data driven solutions. POGO is the trusted go-to source for an evidence-based approach to childhood cancer care.

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  • To make a meaningful difference in the lives of children and youth with cancer, survivors and their families.
  • To improve the childhood cancer community by championing equitable access to the best care, for the best possible outcomes.
  • To contribute to a respected, established pediatric cancer network that affects change, delivers lasting, measurable solutions and is a model for Canada and worldwide.

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